My story begins with my father who grew up in a small fishing community in Gansbaai situated in the Western Cape of South Africa.
My father’s passion for fishing grew out of his childhood, when he used to fish and do odd jobs for the fisherman in the village to help support his family. He would spend most of his childhood and youth fishing every chance he could get and gained a diverse knowledge of the marine life in False Bay.
When he moved to Cape Town and started a family of his own his love for fishing and the ocean continued and he passed down this passion to his children. I was fortunate enough to grow up eating a wide variety of the freshest fish available and at the time did not realise how privileged we really were.
Quality food had become a great interest in my life and I decided to study at a Hotel School. After I graduated I worked in the catering industry for 12 years and gained an insightful understanding of the business of food.
I always wanted to have my own business. Having passed many a fish over the wall to my neighbors from my fathers boat and after many glasses of wine they suggested that I sell fish.
It happened so quickly and naturally, I was amazed at how everyone was blown away by the quality – I realised then that there was a real gap in the market for super quality, fresh fish and have never looked back.
When I was a kid my dad would come home from a fishing trip with a large variety of fish – all caught in false bay and pretty much every fishing day was successful – Unfortunately now the variety has dwindled and the fisherman often come back unsuccessful.
Sustainable fishing practice is therefore very important to me. I can’t with a clear conscious sell fish that’s fishing method is destructive to the environment.
Ocean Jewels will never sell fish on the SASSI red list and only sell fish from licensed commercial fisherman.